About Me

Hi, I’m Emma!

I build products for a living, but if I'm being honest, I probably would've built them even if nobody paid me.

I'm endlessly curious about how people think, learn, and make decisions. I have a habit of turning random observations into side projects, questioning why things work the way they do, and accidentally falling into internet rabbit holes that somehow start with "just one quick search" and end three hours later.

Creating is my favorite form of play. Whether it's designing a product strategy, building an AI side project, writing about product thinking, or making something just because the idea refuses to leave my h ...